Content marketing is not new, nor is it rocket science. Whether I?ve been labeled as a public relations practitioner, advertising assistant or content marketer ? one fundamental truth remains: I?ve always been producing and distributing valuable and relevant content to an understood group of people to encourage engagement and a change in an attitude or behavior (a.k.a. content marketing).

It?s not the concept of content marketing that is new; it?s the mediums and the strategies that companies employ to tell their story. The concept of content marketing (communicating with customers without making a hard sell) should have been evident in our old school ways of PR and within our advertising campaigns. We have always been taught (shout out to Professor Nancy Whitmore at Butler University) that you must truly know the public you are trying to reach and communicate information that adds value to their lives in order to be remembered.

Brands that do this, that have always done this, create loyal followers (nothing to do with Twitter, much to do with the essence of groupies). Brands that communicate their story (their employees? stories, their customers? stories) well create relationships that last beyond a single purchase or a one-time visit to a Facebook page.

I believe as PR professionals and marketers we lost sight that our clients? customers are people who can be inspired, motivated, educated, etc.  We lost sight that getting to know customers and providing them with relevant, valuable information strengthens an enduring relationship. 

Content marketing done right does not interrupt or bombard with selling language. A content marketing strategy done right delivers communication to someone who actually wants (and even at times has requested) to hear from you. After all, according to Roper Public Affairs, 80 percent of business decision makers prefer receiving a series of articles rather than an advertisement (this again – isn’t shocking. In 2007 I spent much of my time writing advertorials).  

Ok, so rocket science may have been a little ? brash. Understanding what content marketing is ? that isn?t rocket science. Connecting the dots that this is what companies have been doing for centuries ? we can get that.  But, accepting that the way you (or your clients) have been ?doing? content marketing  are no longer working because your customers have changed (and so have their technologies ? Twitter, Facebook, DVR, SiriusXM Radio) can be tough. And, determining where the hell to begin with your new ways of content marketing ? can be excruciating.

Customers are changing. Technologies are evolving. The question ? are you?

Source: http://www.deepripples.com/blog/content-marketing-its-not-rocket-science

web 2.0 experts backlink building website promotion email marketing building traffic

From John Jantsch:

Customers tend to stick with the local businesses they know and trust. But when they don’t know who to trust, they often go online. For local businesses, this means they must take steps to ensure that they appear at the top of online…

Source: http://www.openforum.com/articles/a-guide-to-winning-the-local-marketing-game

search engine optimization internet marketing online marketing website optimization improve google rankings

Edelman/San Francisco, CA

Edelman digital is in search of an Interactive Producer for our rapidly growing western region digital team. We are seeking a detail-oriented Producer with experience working for a creative or interactive agency.

Edelman Digital is the digital arm of Edelman, the largest independent PR firm in the world. We believe in the power of digital engagement, and everything we do is designed to foster that, and in the process, engender mutual trust and respect between our clients and their respective stakeholders through the 4P’s of digital engagement: presence, programming, protection and participation.
If you share this vision and think you have what it takes to help us take our Northern California team (and business!) to new heights, read on.

RESPONSIBILITIES:

Core Responsibilities:

– Manage and deliver multiple projects simultaneously on time and on budget
– Gather requirements to develop detailed project plans and project estimates
– Work with teams to identify appropriate insights and direction for delivery against projects
– Identify the needs and manage the production process
– Monitor project pipeline and contribute recommendations for required assets and resources
– Serve as primary interface between The Central Services (production) and account teams on all project related communication
– Work with team to develop user flows, database and creative architecture
– Manage and control project scope and the change control process
– Help to develop and manage project timelines
– Review of all project deliverables for quality and accuracy
– Maintenance of project documentation
– Communication of project status, project risks and assumptions to internal and external stakeholders
– Keep the senior leadership informed of the day-to-day activity, of any conflicts, delays, or any other unusual situations that may affect the orderly flow
– Work with Production Director and other key team members in Development, Creative and Account teams to develop and improve operational efficiencies of the firm including: Estimating and Planning, Resource Management, Quality Assurance, Scope Management & Project Management

BASIC QUALIFICATIONS:

Some of the qualifications we are seeking in an interactive producer:

– Minimum three years of project management experience in agency interactive marketing environment
– Experience in other production channels (video, photography, publishing) strongly desired
– A creative, open-minded, solutions-oriented approach to problem solving.
– Basic knowledge of front end and back end web technical concepts.
– Must be familiar with at least one project management methodology (i.e. Agile, RUP)
– Ability to be flexible and highly adaptive in a fast-paced, entrepreneurial environment.
– Ability to multi-task and process information efficiently.
– Assertive and proactive self-starter with strong interpersonal skills.
– Ability to communicate clearly, delegate projects, and manage multiple projects at once
– Proven experience developing interactive micro sites, online promotional campaigns and websites from concept to delivery.
– Experience with Project Management Tools, such as MS Project or Basecamp

ABOUT EDELMAN:

Edelman is the world’s largest independent public relations firm, with wholly owned offices in 54 cities and 4,000 employees worldwide. Edelman was named Advertising Age’s top-ranked PR firm of the decade and one of its â??2010 A-List Agenciesâ? and â??2010 Best Places to Work;â? PRWeek’s â??2011 Large PR Agency of the Year;â? European Excellence Awards’ â??2010 Agency of the Year;â? Holmes Report’s â??Agency of the Decadeâ? and â??2009 Asia Pacific Consultancy of the Year;â? and among Glassdoor’s top five â??2011 Best Places to Work.â? Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (integrated marketing), DJE Science (medical education/publishing and science communications), and MATTER (sports, sponsorship, and entertainment). Visit http://www.edelman.com for more information. Edelman is an Equal Opportunity Employer.

Apply To Job

Source: http://jobs.searchenginejournal.com/job/producer-digital-san-francisco-ca-edelman-16052ed7e8/?d=1&source=rss_page

pay per click ppc experts social media social networking social media marketing

A recent Search Engine News article alerted us to Google’s intent to continue to roll out Panda updates. The next one to be in the first part of 2012.

Panda is meant to weed out of the SERPs questionable and low value sites and pages. Among these are sites referred to as link farms. Because link farms have lots (ie bazillions) of links, and because it is, relatively speaking, too costly for them to adequately maintain all those links, a site with lots of broken links MIGHT be worthy of the wrath of the Panda. (good explanation of Panda)

“Check all links and make sure that the URLs still exist. If you find some that are no longer working, fix them or remove the links so that Google will not think that you are intentionally trying to abuse the search algorithm. Broken links give Google the impression you’re just a link farm.” Search Engine News article

I’m not sure what the official number is for “lots of links”, but suffice it to say it’s probably something larger than dozens. Our typical client doesn’t have thousands of links (though there have been a few). They don’t even have hundreds of pages. Setting aside the risk of a Google smack down, we consider it best practice to keep an eye out for broken links and their ilk, and to fix them promptly. Seems that most legitimate SEO types agree.

Broken links are simply links that aren’t working anymore (you can quote me on that). The broken link might be the result of something as simple as a typo, but most often it means the link is pointing to a page that no longer exists (i.e. 404 errors). This wikipedia article refers to it as link rot. Who wants a bad case of link rot? (Got a cream for that?)

Looking for link rot issues is a standard part of most SEO audits. We do it using tools like Screaming Frog and SEOMOZ crawl test to find problems (not affiliate links). Additionally, we monitor Google and Bing Webmaster Tools for our clients on a continuous basis. This seems to be standard operating procedure for most SEO’s, small and large.

Here’s where I’d like to pick a fight with a valued partner: the webmaster. By webmaster I simply mean the person or agency who’s been hired to build and/or maintain a client website. As someone who’s relatively new to the industry I don’t get why developers/designers/webmasters don’t monitor and maintain this critical aspect of website health. It seems to me this should be a regular action item for them. Isn’t this simply due diligence?

It’s time you website professionals up your game. Don’t wait for the SEO guys (or gals) to find the problems. We don’t want to make you look bad, but we can’t ignore the problem. We have to bring it up to a client. It’s like having a house built and then finding the construction guys swept all their trash into a closet in the basement or left a bunch of broken pipes and unnecessary wiring in the walls. 

Granted, their are some developers and webmasters out there who are on the ball and getting it done. And I will acknowledge that many website owners simply don’t pay for this ongoing service. Please add this to your job description. Let the client know this is one of many numerous reasons why they need to pay you a monthly retainer. We’ll help you sell it!

I love developers. Some of my best friends are developers, well, I have some developers who are friends (not the least of which is my brother). I’m not hating on you. I certainly don’t want to do what you do, so I need you. And I want you to do good work. Anything worth doing is…. You have permission to remind me I said that.

Image Credits: Panda, Wiring Mess

Source: http://www.deepripples.com/blog/fix-broken-links-please

web hosting seo experts search engine marketing sem experts search engine optimization

Acquiring targeted backlinks to your website should be your main focus if your intention is to get good ranking with the search engines. There are tons of bloggers and webmasters who do not put in an honest effort to provide anything that is valuable. This makes it difficult to linkbait. Linkbaiting is all about getting others to link to you. If you want to create a linkbaiting system that works, then you must concentrate on the potential people who may link to you. You must provide them with an appeasing answer when they want to know what they will get in return if they decide to link to you. Taking the time to perform thorough research on SEO Link Monster bonus before you attempt doing it is definitely a smart move. One of the most basic prerequisites for successful conversions is based on knowledge of those to whom you are selling. Demographic research will provide you with in-depth information that can potentially produce excellent returns if used properly. Obviously you want to see something reflected in your results, and this one strategy is designed to do that. Just about everything with writing effective copy is based on the reader, of any market, reading that copy and responding to it on a deep level. It is very clear that you have to give people a chance to embrace your messages but only after you make a connection.

First Mover Advantage: There’s a huge advantage in being the first when doing something in a niche. You can try something out of the usual that no one else in your niche is doing, which can get plenty of people linking to you in a hurry. This is by far the easiest way to get others to link to you. For instance, let’s assume you launch a whole new way for people to communicate socially, which will get people blogging about you and leaving links to your site. This is just one example of linkbaiting. Be a little creative about your ideas and be quick about getting them out into your niche. Everybody wants more from their business such as profits, and testing and tracking is one of the surest ways to get more. The possibilities are almost endless when you consider SEO Link Monster, and the degree to which you can optimize your business will probably blow you away if you do it. There are some testing methods that are truly advanced, but even still the most basic type most newbies would have no clue about.

Once you have started enough online ventures, you just sort of get it done without being careless. Therefore what you should consider is carefully rolling-out anything new you want to try. If you are doing pay per click, for instance, then a small test campaign at a major search engine or even at smaller, secondary search engines would suffice.

Any time you want to implement something new and untried on one of your sites, then think about a small scale test on an appropriate page. Before you roll-out your well thought out test, do not forget to track all that you are doing so you can interpret the results.

Make it Humorous: When it comes to consistency, humor works every time for linkbaiting.

Whether it’s a funny picture or a true, funny story, it will always spread around real fast and people will want to link to you. This is one of the main reasons for YouTube’s quick popularity because most people love to look at funny videos. Just make sure the humor you’re using is in good taste and isn’t going against your overall aim. You can start off by writing a humorous blog post that’s related to your niche and then slowly progress into other ways of doing it.

Use Contests as Linkbait: If you want a surefire way to excite people and get them to take action, start a contest. There’s no need to make the contest complicated. This is the best type of linkbait, because when your contest is mentioned by the bloggers and webmasters who take part in it, you’ll be getting links and also publicity. As more people learn about the contest, some of them will get involved and provide you with additional links. When you devise a contest, it should have enough appeal that lots of contestants will be drawn it, so give it some thought. So now that you have read this, how does it look in your business? One thing is certain, though, and that is perhaps 99% of any kind of online venture can stand to have more promotional methods put to work. Those who lose that fire in the belly are often the ones who get caught flat-footed when something major happens.

You can look at this as a type of business insurance as well as life insurance when you take measures to protect your online income.

We do know about many people who used ultra spinnable articles and did well, but while they could have slacked after a while they did not and kept building on it. A successful business will keep you occupied and filled with a positive purpose for as long as you care to stay in the game.

In conclusion, this article shows us how linkbaiting can really help to generate targeted backlinks to your website. Your entire goal is to build a sound foundation for obtaining links from other websites. Once you have the chance to give out more value, you will discover that more people will want to link to you and supply you with the recognition that you want. It might take a little time if you have not used a linkbaiting strategy before, but ultimately, it will become very valuable.

Every construction project should be backed by an established measure of quality assurance as this sets the concentration on customer satisfaction, wins the favor of current clients and pulls the notice of future clients too. Without a well organized QC communication plan the concept of quality falls to the wayside. Staff lose concentrate on matters of excellence. Even Superintendents and Project Managers begin to develop an attitude of boredom.

An effective QC communication plan helps ensure that daily construction processes remain on track, the project holds fast to the nature of a established measure for quality workmanship, and that everything a customer receives is at minimum par with their requirements. Here are 8 main parts that will guarantee that your construction company maintains a successful QC communication plan.

8 Key Parts of an Effective QC Communication Plan

1) Point of Contact List

Communication involves multiple people. Authority and responsibility go together. A point of contact list guarantees that all players consider the position and significance of key QC appointee.

2) Project Quality Organization Chart

Organization charts determine the order of authority on a given construction project. This creates a sense of order that employees, subcontractors, and suppliers will recognise, understand, and accept.

3) Pre-Construction Meeting

Use this chance to give your quality manager a comms channel with vendors, staff, and sub-contractors. Create and coordinate an on-going quality assurance communication plan. Address quality measures and the expected results. Talk about the QC policies and processes. Generate a firm dedication to the quality control mindset that is expected to control all though term of the project.

4) Weekly Quality Controls Meetings

Meet regularly. Talk about the issues. Remind the Project Manager, the Super, and key vendors of the quality goals of the project. Make the meetings weekly, bi-weekly, or monthly as conditions warrant.

5) Work Task Groundwork Meetings

New phases of construction must start off with a reminder of the task-specific QC requirements. Employ inspection forms. Communicate with pictures, discussion, and an open ear policy. Make clear the quality-related expectations of the new phase.

6) QC Record keeping

Each successful communication plan must include reliable records. The following are some QC management reports that you’re going to need to maintain:

• Daily QC Reports
• Inspection and Test Records
• Nonconformance Reports
• QC Audits
• Performance Reports.

7) Measuring Quality

Measuring quality is a another element of record keeping. Without reasonable feedback, it is not possible to gauge the success of your QC goals. It’s important to expect timely quality performance records, and your communication plan should incorporate routine inspections, failed checkpoints, and the “all appreciated” consumer satisfaction report.

Reinforcing a Quality Culture

Make certain that your whole cast of players understands the significance of quality. Establish a “first time quality” approach that leaves no room for lackadaisicalness. Talk about quality often. Use posters, newsletters and open meetings.

And, put your plan in writing and include it as part of your construction quality control plan contract submittal. Your clients will see that your construction projects will be on track.

Visit the First Time Quality website for more tips on improving construction quality control and quality assurance processes. You can also Download your FREE Quality Control Communication Plan Checklist and begin your next project off right.

Whether you’re just starting out with email marketing or you already have some experience sending marketing emails, you’ve probably wondered about the types of email communication you can send to your database.

Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel? What about email digests? These are all valid questions that marketing professionals should consider when selecting the right format to meet their email marketing goals.

So which types of emails should you be sending? In this blog post, we’ll discuss the different types of email marketing communication and their respective advantages and disadvantages. This information should help you make both an educated decision when choosing the most appropriate email format to meet your specific goals.

When deciding whether you should use email newsletters in your marketing strategy, you first need to determine your goal. What is it that you want your email newsletter to achieve? You might want to nurture your existing contacts and become the first brand they think of when they need a product or service in your industry. Or your goal might be to increase social sharing so you attract new people to your list. As you define your goal, think about what metrics you can use to track your progress.

Email newsletters are characterized by three key advantages. First, they can spread your brand awareness. By building habitual communication with your email subscribers, you enable them to recognize your brand and associate it with a positive sentiment. Second, email newsletters can leverage existing content. Many companies do quick summaries of their most popular blog posts and link to the articles from their newsletter. Third, email newsletters give you the freedom to include different types of content that might be important to your organization. For instance, the same newsletter can contain a popular blog post, a new offer, an announcement of an upcoming event, information about a discount, and a link to a survey.

Email newsletters are also characterized by some important disadvantages. First, they dilute the main call-to-action. If you include a series of blurbs or article summaries, the attention of your recipients will most likely be spread across these tidbits of information as opposed to staying focused on a certain element. Second, the design of a newsletter becomes a much more complicated task than other emails like dedicated sends. You’ll have to spend some time deciding on the right placement of images and text, alignment, and prioritization of information.

Similar to newsletters, email digests provide summaries of existing information and offer a snapshot of a specific time frame (e.g. a week or a month). Traditionally, digests highlight the most popular pieces of content that new readers will gravitate toward, such as digests of books, movies, etc.

Digests are generally easier to consume than newsletters because they generally consist of links and lists. One popular option is the blog digest, which collects notifications about the articles you publish throughout a certain time frame and releases an email with the links. If you are blogging using HubSpot’s platform, your subscribers have the opportunity to set up this type of digest based on their preferences.

Dedicated emails, also known as stand-alone emails, contain information about just one offer. For instance, you can use a dedicated email to notify your target audience about a new whitepaper you’ve released or invite them to attend an event that you’re hosting.

Dedicated email sends have three main advantages. First, they help you set up the context to introduce a main call-to-action and really drive results in respect to that one offer. Second, they are easy to build. Once you have your email template in place, building dedicated sends should be easy. Unlike newsletters, dedicated emails don’t need to include many graphical elements to separate the different blocks of text and prioritize information. Third, they are easy to measure. When you promote one main message and call-to-action, it will be easy for you to track progress, such as click-through rate, conversion rate, and leads generated from the individual send.

Dedicated email sends also have some disadvantages. First, with dedicated sends, the emailing schedule is less clear and potentially less consistent. You might use dedicated emails when you have published a new offer (which might be sporadic). Even if you decide to maintain a specific schedule, your subscribers might not realize it or expect communication from you because there is no clear connection between the separate sends. Second, it’s tough to include diverse content in a dedicated send, so you cannot add other calls-to-action that might also be important to your organization.

Lead nurturing introduces a tightly connected series of emails full of useful content with a coherent purpose. In this context, lead nurturing offers more advantages than just an individual email blast.

Let’s look at some of the specific advantages of lead nurturing. First, it’s timely. Studies show that email response rates decline over the lead age, so you need to reach out to your contacts while they are fresh and actively engaged with your brand. Second, it’s automated. Once you set up lead nurturing, emails are sent out automatically according to the schedule you’ve set as new leads come in. This leads to a high return on a low investment. Third, it is targeted. According to HubSpot’s research, lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. In other words, targeted and segmented emails perform better than mass email communications.

Lead nurturing also has some disadvantages that you should keep in mind. First, it results in less congruent buzz. Dedicated sends to your entire email database can generate a lot of buzz around your brand. Lead nurturing cannot quite achieve the same buzz effect because it is programmed to schedule fewer emails to segmented audiences. Second, it’s inviting to passive tracking. Because lead nurturing is automated and marketers often forget about it after they’ve set it up, it also tends to be under-reported.

If you want to reach a totally new audience and generate net new leads, you might want to try sponsorship emails. In sponsorship emails, you pay for inclusion of your copy in another vendor’s newsletter or dedicated send.

The biggest advantage of sponsorship emails is that they are highly targeted, enabling you to be specific in defining the segment you want to reach. This allows you to get granular in identifying the different characteristics of your target audience–number of employees, geographic location, their interests and challenges, etc. Another advantage of sponsorship emails is that their ROI is very easy to determine. Because you already know how much you are paying the vendor, you only need to track the results you’re generating (visits, leads, sales) in order to determine what is the return on the cost you have paid.

Of course, it’s a disadvantage that you have to pay for sponsorship emails. Vendors usually offer different payment packages, and this is where you enter the land of negotiation. The other big disadvantage of sponsorship emails is that their management requires a major marketing effort and tight control. “For this style of sponsorship to be successful, there needs to be a dedicated team behind it that understands data, brand synergies, and the ability to unearth unseen co-branding opportunities,” writes Jackie Fast, managing director at Slingshot Sponsorship.

Transactional emails are the messages that get triggered by a specific action your contacts have taken, enabling them to complete that action. For instance, if you are signing up for a webinar, you will fill out a form and then receive a transactional (thank-you) email that provides you with the login information in order to join. Transactional emails are also the messages you receive from ecommerce sites like Amazon that confirm your order and give you shipment information and other details.

The biggest advantage of transactional emails is that they enjoy a high click-through rate (CTR). Recipients open these communications and click on them. Take advantage of this dynamic, and include a highly customized call-to-action (maybe even as a p.s.) to leverage the fact that the subscriber is fresh and very actively engaged with your email communication. 

Unfortunately, one disadvantage of transactional emails is that they can add a barrier to entry. Sometimes the idea of taking yet another step to complete an action discourages recipients from completing the action altogether.

With all the types of email communication at a marketer’s disposal, it’s easy to fall into the trap of sending your email recipients too much email. Therefore, it’s very important to regularly keep track of what messages you’re sending to who. That being said, it’s entirely possible to send all of these types of emails without spamming your list, and that’s where segmentation comes into play. A highly productive and effective email marketing campaign consists of segmented communication that touches prospects and leads at the right time with the right type of email to suit that recipient’s needs and preferences.

This blog post is a shortened excerpt from the ebook, An Introduction to Email Marketing. Download your free copy to gain an even better understanding of email marketing and how to succeed.

Connect with HubSpot:

Source: http://feedproxy.google.com/~r/HubSpot/~3/RKebZqHbZTs/6-Different-Emails-Every-Marketer-Should-Consider-Sending.aspx

search engine marketing sem experts search engine optimization internet marketing online marketing

From Julie Rains:

Linking to credible content delivers value to your customers without taking anything away from the content creators. But be mindful of the etiquette of good linking, which benefits both the source and your site or newsletter. A CPA firm…

Source: http://www.openforum.com/articles/learn-the-etiquette-of-good-linking

link exchange pay per click ppc experts social media social networking

Source: http://www.seobook.com/botw-cyber-monday-coupon

improve google rankings search engine search marketing web 2.0 experts backlink building

symphony Space/NEW YORK, NY

Symphony Space, a two-theatre, not-for-profit performing arts center at 95th & Broadway in New York City, seeks an Interactive Marketing Manager to oversee all aspects of its online assets. Symphony Space presents or produces in its two theatres over 600 performances in music, dance, theatre, film, literature, and children’s programs each year. It also produces the popular PRI program Selected Shorts, which is carried on public radio stations throughout the USA.

Responsibilities include but are not limited to:
-Manage website and/or staff and consultants working on website, on enhancement of multi-media capabilities (video, podcasts, live webcasts, etc), testing, and troubleshooting
– Maintain consistent training for current and incoming production staff on content updates
-Optimization of images, audio and video content for web
-Maintain content on external sites (FaceBook, Twitter, YouTube, etc)
-Design and direct marketing initiatives including banner ads, e-mail campaigns, e-newsletters, on-line surveys and more
-Collaborate with marketing team to deliver innovative, quality web designs that are consistent with the brand and organization’s mission
-Manage and report on the progress of any consultants such as a Web Producer
-Create appropriate information architecture, in collaboration with marketing, for new pages or sections
-Monitor site traffic and user behavior and issue regular reports
-Initiate efforts to increase site traffic through content and search engine optimization
-Act as Project Manager for any new websites or apps being created for the institution
-Interact with outside vendors and internal constituents
-Assist with print design when needed (including postcards, posters, programs, flyers, signage, etc)
-Edit video content for web

Qualifications:
- 3+ year(s) of experience managing a LAMP server, including strong PHP/MySQL programming skills.
- Understanding of server concepts like htaccess and ssh access.
- Experience with required front-end languages (HTML, php, javascript, some AJAX [mostly through Prototype], CSS).
- Ability to create compelling Web assets (graphics, occasional light video editing).
- Knowledge of HTML and ability to troubleshoot formatting errors as they arise.
- 1+ year experience creating HTML newsletters.
- Capable of moderating and participating in online conversations about the brand and our produced events.
- Proficiency with Adobe Photoshop.
- Knowledge of iMovie for light video editing.
- Expertise in social networking content and management tools
- Strong writing and communication skills.
- Excellent time-management skills. Must be able to manage a large volume of requests in a time-critical environment.
- Professional demeanor and strong work ethic.
- Knowledge of cutting-edge technology and ability to keep abreast of new developments as they relate to Symphony Space’s needs are highly desirable.
- Knowledge of Blackbaud’s Patron’s Edge Online is a plus.

The Interactive Marketing Manager reports directly to the Director of Marketing who oversees a department that also includes the Literature Brand Manager, Box Office Manager, Assistant Marketing Manager, Marketing Assistant, Graphic Designer, interns, and several consulting companies, including public relations consultants. The Interactive Marketing Manager is expected to attend key events, scheduled at various times, including evenings, throughout the season.

Compensation: mid 40′s. Benefits include medical insurance, voluntary dental plan, life insurance, 15 days vacation annually, flexible spending program, voluntary annuity plan. Website: symphonyspace.org

Email letter, resume and link to online portfolio (if available), with Manager Job in the subject line, to:

JOHANNA THOMSEN
Director of Marketing
Symphony Space

Apply To Job

Source: http://jobs.searchenginejournal.com/job/interactive-marketing-manager-new-york-ny-symphony-space-4ac0eacff2/?d=1&source=rss_page

backlink building website promotion email marketing building traffic list building